- Image by Sergio Vollono via Flickr
“Younger and more hair with vegetable stem cells” is the pitch which increasingly being read in the advertisements in the major Italian newspapers. But is it true? Are we faced with a new frontier for medicine, capable of obtaining benefits for humans from vegetable stem cells similar to embryonic and adult stem cells? Among experts in the sector, including pharmacologists, cosmologists, and dermatologists, skepticism is common: “It’s a slogan,” said Silvio Garattini, the director of the Mario Negri Institute of Pharmacological Research, “which is not based on any scientific evidence.” “I am not aware of studies published in specialized journals. It is difficult to imagine that vegetable stem cells can have an influence on human stem cells,” he specified. The advertisement has also drawn the attention of the Advertising Self-Regulatory Institute (IAP), which regulates the honesty of information of a commercial nature in the media.
Adnkronos Salute press agency reports that the IAP Surveillance Committee has begun an investigation into the Labo advertisement, to establish whether or not it is an honest and truthful advertisement. Despite repeated requests, they have not been able to speak directly with the head of Labo in Italy for comments and further information. The advertisement seems to leave no doubts: “Labo vegetable stem cells for wrinkles and dehydrated hair”.
A result obtained by mixing a vegetable stem cell-based solution with a special cosmetic product manufactured by Labo. A dream for the almost 10 million Italians who are balding or who want to have a younger complexion, without wrinkles.
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